A constant commitment to generate a positive impact on the environment, on people and on the communities in which we operate, because for Amini sustainability means Respect, Balance, Equity, Knowledge.

Amini’s operational countries: Afghanistan, India and Nepal.


Respect is at the heart of every stage of our business. Respect for an ancient art, for the planet we live in, for the dignity of the people who work with us; respect for our clients. With the awareness that tomorrow depends on the ability to remain faithful to our heritage and that our collaborators are the architects of past results and a key element of future development, we strive to protect their know-how, talent and traditions. We strive every day to generate a positive impact on the communities in which we operate and the surrounding environment, because people and natural resources have always been at the center of our thoughts. Today more than ever.

“Our commitment to quality and working conditions throughout the supply chain is constant: from the cultivation of materials to the farms from which we obtain our wool, from the production sites up to the transport.”


We work alongside our suppliers to implement regulatory improvements and higher industry standards. Investing and involving our collaborators’ network is one of our responsibilities; as a brand, our impact depends heavily on the work we do to develop new and more efficient methods together with them for all stages of the manufacturing processes.


Over time, we have built reliable and lasting relationships with global and local partners. Our carpet collections are created in collaboration with suppliers and production centers located in different countries, from Afghanistan to India and Nepal, countries where labor laws and some institutional rules are often still under development and not yet compliant with international standards. Our challenge is to ensure consistently good working conditions, adequate wages, employee representation, and development opportunities.

The collaboration with Label Step

Amini signs an exceptional partnership with Label Step, the independent non-profit organization committed to guaranteeing the well-being of workers in the handmade carpet industry and the quality of the environment in which they operate. Founded in 1995, Label Step supervises production sites through a dense network of operators constantly dedicated to the quality control of the entire supply chain, and to the development of economic and social initiatives.  The initiative aims at joining forces to bring further improvement to the people through sharing of experience and knowledge in areas of energy efficiency and water treatment.

photo courtesy Label Step

“We guarantee a safe and healthy environment in all our production sites. Fair social, environmental, and working conditions are key priorities that we strongly support.”


Creating products made to last is one of the ways we can help reduce our impact on the environment. We are convinced that learning to recognize the work and resources needed to make a carpet helps to fully appreciate it and gives greater awareness of its value. This is one of the reasons why we try to share as much information as possible about our products; who made them, and where, what materials they are made of, what ideas inspired their design. In order for our rugs to be sustainable, we need their beauty and meaning to last over time.


We are more and more committed to the use of materials produced ethically and responsibly. Alpaca wool, New Zealand wool, jute, linen, viscose, hemp. From fiber and raw material processing to spinning, dyeing, weaving, and finishing, we make sure that the production process has the lowest environmental impact. In 2020, 98% of our rugs were made using materials coming from sustainable sources; meaning materials which by their nature have a minimal polluting effect, or which are consciously produced in an ethical and responsible way.

“In 2021, we added a new ecological yarn to our traditional materials of natural origin, obtained from PET, the common plastic of bottles.”

Ferid Amini, CEO Amini Brothers Company

Result of long technical researches, the yarn used in the Le Fil Vert collection, designed by Carlotta Fortuna, is obtained from the post-consumer reconversion of PET bottles through an innovative depolymerization process. Extraordinary for its softness and ease of use, totally recycled and, in itself, indefinitely recyclable, the ecological yarn represents an important milestone in terms of sustainability and technical quality.

PET bottle

PET, which stands for polyethylene terephthalate, is the commonly used plastic for beverage bottles. Its particular qualities make PET almost irreplaceable and its consumption ever wider, in Europe as in the rest of the world. In consideration of the fact that PET is made from petroleum and as such non-biodegradable, its reuse has several environmental benefits.

Ground PET

The transformation of PET bottles into a raw ground substance is based on a polymerization process. The most delicate phase of the supply chain, which is actually very organized and efficient, consists in the selection of PET from other materials, such as PVC or other plastics, paper, glass, sand, earth, stones and metals. The resulting material lends itself to subsequent processing, which varies according to the area of use.

Ecological yarn

Obtained from the processing of PET, so 100% recycled and in turn infinitely recyclable, the ecological yarn guarantees constant qualities of ductility, resistance to use and UV rays, as well as an extraordinary softness. Compared to the virgin polyester production system, the recycling process from which the ecological yarn derives guarantees an energy saving of 50%

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