Fede Cheti
A prominent figure on the international design scene of the 20th century, Fede Cheti is known for having launched and proposed fabrics based on both hers and famous creatives’ designs. Her experiments in the field of industrial textiles have merged with the highest form of decorative art of that time; today Amini proposes that very same taste and style in two surprising carpets, traditional in the workmanship and contemporary in the design.
Milanese entrepreneur and designer active between the 1930s and 1970s, Fede Cheti was a central figure in the scene of the international textile industry. Dealing and collaborating with architects, designers, artists of her time, she managed to place on the market products able to influence the taste and the style of almost half a century.
In 2020 the collaboration between Amini and her historical archive begins with carpets Il Volo and Ventaglio, both graphic reinterpretations of the theme of dynamism.
“(…) she was able to understand how to let her ideas be contaminated by the sensibilities and projects of other artists, to get a taste that would no longer be just a Fede Cheti’s taste, but rather that of a certain historical period.”
Domus n° 365 – April 1960
About Fede Cheti
Born in 1905, at the age of 14 Federica Cheti was already weaving her very own carpets, and at the age of 25, she was showcasing her designs at the Triennial of Monza. Throughout her life, she conducted private experimentations on weaving techniques, materials, designs, creating and proposing a very personal style consisting of bright colors together with classic and modern fabrics, printed, striped, textured. In 1936 she founded the Fede Cheti company, and in 1940 her designs were showcased at the VII Triennale of Milan: carpets, curtains, and fabrics created in collaboration with important artists, architects, and designers of the time, such as Peynet, Dufy, Giò Ponti, Brunetta, Gruau. After the war, Cheti stood out for her original floral fabrics patterned with large motifs and also for her upholstery fabrics, including the ultra-modern cinz, that became a must-have. Fede Cheti opened several shops in the major European cities and overseas, from Zurich to New York. Between the 1950s and 1960s, she introduced new, innovative yarns that led her to collaborate with important personalities of the artistic scene; some of the designs of that period are now exhibited at the Philadelphia Museum of Art. Numerous and illustrious have been the awards received by Fede Cheti her life, ended in the late 1970s. Milanese designer Biki, in an interview, has defined her as a rebellious woman, intolerant, eager to know, globetrotter; with fame written in her destiny.
