Black and white organic shapes impressed in a delicate, irrational order. Jean carpets, designed by the communication and design studio Juma, are inspired by the earth and its natural elements. Raw jute and soft wool meet symbiotically in a bidimensional sculpture weaved using the ancient Soumak tapestry technique, here reinterpreted in a modern key. “The forms that then take shape offer access to mysteries and reveal to us the profound sources of life”, Jean Arp.
Pile composition: wool and jute
Tecnique: Soumak Weaving
Finishing: carpets are hand clipped
Founded by Giulia and Paolo Mojoli in 2014, Juma is a communication and consultancy studio based in Switzerland. A team of internationally trained multidisciplinary professionals able to deliver a consultancy based on in-depth knowledge of the interior design and brand storytelling that combines traditional tools with new media. A communication “atelier”, that among its customers includes Amini, Arclinea, Azucena, Maxalto, Rimadesio.