Limited Edition 2014
Integration is surely one of the favourite words of Ferid Amini, the current head of the Amini division, and a value passed down in his family from generation to generation. In every sense of the word, integration, symbolises for the company the union of different cultures, countries, experiences, skills in a mix of styles, art and creativity. Amini promotes the merger of expertise, the permeation of images and atmospheres from distant worlds, both in geographical terms and in the sense of the disciplines involved. This is why the art world, which has always esteemed the carpet as an object, is one of the most important sources of ideas for the company. Art pre-empts Zeitgeist and painting best expresses colours, shades, the most desired combinations, the most vibrant contrasts. This is the reason behind the many collaborations with internationally famous artists or less well known creative souls who interpret the extraordinary essence of the carpet to bring to life new proposals, original solutions, unique articles created for an exhibition, a performance or a gallery.