Amini ideas, designs, words.
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Decorative element, object of exchange, expression of local cultures and traditions: many are the roles played by the carpet throughout history. Weaving Nature is an installation inspired by the carpet’s most ancient role, when, above all, it represented a shelter, primary source of well-being, warmth, and energy. The installation and its inspiration are entrusted to an evocative video, reminiscent of the harmony and deep emotions that the relationship with simple and natural materials still manages to arouse in us.

Three different proposals united by Amini’s keen research on the most precious natural yarns. Alpaca wool, Linen and a selection of fine Indian wools, all hand-woven: Naua organic black, Nilo charcoal and Jackie cream. A neutral and delicate moodboard highlighting materials and the texture of the fleece.

Amini signs an exceptional partnership with Label Step, the independent non-profit organization committed to guaranteeing the well-being of workers in the handmade carpet industry and the quality of the environment in which they operate. The initiative aims at sharing specific objectives, a natural consequence of a holistic vision that has always guided Amini’s choices.

There are new days ahead of us, filled with more creativity and resourcefulness than ever. Around the corner, many are the blessings the future holds. Among the upcoming news, new designs, new collaborations, and a brand new catalog.

New carpets are now added to the collection born from the designs of René Gruau presented last year in Paris. Thanks to the historical archive of Fede Cheti, three new subjects have been selected to become part of the series: Woman, Man, and Cap, carpets realized in a Limited Edition of 99 numbered copies, linked one another by the typical stroke of the illustration, the use of black and white, and the ironic and sensual tone.

Elegant, minimal, cozy. The J Japanese Restaurant in Naples, designed by FADD Architects in 2016, is all about simple lines, excellent material surfaces, and soft lighting. On the first floor, the Plain rugs from the Amini Indoor/Outdoor Collection decor the lounge area, recreating a multisensory experience, aimed at comfort and relaxation.

Chosen by Elle Decor for the 2020 edition of the digital interior project “IperHotel”, In/Lustro by Carlotta Fortuna is a minimalist and contemporary carpet that we could define monochromatic with a twist.

Linen and alpaca wool are the protagonists of a new collection of rugs made of excellent materials, with inimitable properties, and of the highest quality. Natural fibers, virgin, and ecological, intertwined into a sober design, functional to their purity. 

An object is the concrete outcome of an idea; it is born from an articulated process of translation of a creative and technical project. Elisa Ossino talks about her working method and the genesis of the Ritagli collection, driven by the research for a balance between analogue and digital, tradition and innovation.

Villa Luce, a splendid residence built in 1840 and located on the shore of Lake Como, is an ode to nature and fine living. A household reflecting all the beauty and elegance that the surroundings offer. On the floor of the colorful living room, Esagoni by Gio Ponti, Amini’s carpet from the Design Icons collection.

Soft fleeces, unique weavings. The research and analysis of different shades and textures have shaped the Amini Lab, a program dedicated to the offer of sophisticated proposals and original color schemes to achieve always new ways to dress your home according to the latest trends. A studio focused on creating innovative solutions in order to style your interiors in a personal and creative manner. 

When the world stops, the mind flies. Interviewed within the walls of his Milanese apartment, Rodolfo Dordoni talks about work, objects, family, projects, and discoveries.

A carpet that embodies all the values of the Berber tradition, with clear contemporary expressions. Designed by Rodolfo Dordoni, the carpet plays with geometries, and the interpretation of the materials becomes rudimentary and spontaneous.

Wool, a fiber used since ancient times that maintains unchanged its modernity and its innate properties: fineness, resistance, and lighter and earthy tones. A material tied to local traditions and processes coming from sustainable pastures and farms.

“Our production handcrafted, based on traditional techniques, and all materials we use have natural origins. But our commitment toward sustainability is equal to any company pay attention to quality and to the working conditions of the whole chain: from the cultivation of cotton, jute, and hemp to the farms from which we obtain our wool…”

The geometric figures are protagonists of a continuous play of counterpoints and continuous geometric echoes, while the creative freedom, at the heart of the Contemporary collection, finds in Teorema carpets a three-dimensional and distinctive graphic interpretation.

A versatile architect and designer, she ranks today among the most authoritative names in the field of interior design.
She founded Elisa Ossino Studio and is a co-founder of the H+O brand.

“I like spaces that do not to represent reality too closely. Art is an inspiration in this sense: when I design a space I elevate it to a mere abstraction, I like it to be suspended and dreamlike. I try to arrange it so that the elements decorate the space as they would a painting. Space must be the translation of a moment, convey a feeling.”

Architect and texile designer
Design Department Director of Amini Brothers Company

“If I had to think about the originality of a carpet that hasn’t been designed yet, I would focus on craftsmanship; I would look closely at weavers, try to learn their secrets and, on this basis, I would try to invent new techniques. I would spend time studying history, along with the now-forgotten symbols forgotten; I would look for spirituality. Surely, striving for research, into new materials, looking at rejected samples will allow us to develop new aesthetic forms, new techniques, new types of language that we are still unaware of today…”

9 – 14 April 2019

From April the 9th to the 14th, at Salone del Mobile di Milano and at other downtown locations, Amini Carpets is presenting 5 new collections which reflect the brand’s artisanal expertise and ongoing technical and artistic research. Eclecticism and plurality are the standout features of the collections, fruit of partnerships with designers who adopt various  approaches to delineate a whole whose creative language is expressed in multiple facets.

Come visit us at Hall 22 Stand C32/36, Fiera Rho Milano and at Amini Showroom Milan, via Borgogna 7.

Fashion designer and artist

“The carpet is first and foremost an object that changes with time and shapes the appearance of a room. Something you can walk on barefoot, lie down and roll around on. It beckons you to wrap yourself in it. It’s like a book waiting to be written. A blank page or a canvas which you can really fill out to tell a story. I like the fact that a carpet can be handed down, passing on from home to home. I like touching it and imagine who handled it first, who owned and loved…”

Two are the apparently irreconcilable objectives that Amini pursues in its color study laboratory set up at its headquarters: fidelity to tradition and continuous innovation. Whereas Bokhara red or Chinese traditional hues shall remain classics, in actual fact, color trends change with every passing year, and they must be picked up on.

In the splendid setting of the Amalfi coast, 300 meters above the sea level, the Belmond Hotel Caruso stands out perched on the mountain among the lemon and the olive trees of Ravello. The renovated ancient palace of the eleventh century offers historic interiors with precious frescoed ceilings. The carpets Antichi carpets and Ziegler Amini complete the suggestive atmosphere of the luxurious suites, a prestigious retreat between sky and sea.

Architect and designer

“To me the carpet it’s the connector between moments in our lives and in furnishings, it represents the bond and the binder between the different subjects – furnishings, accessories, but also people – that inhabit it. (…) I am familiar with contemporary art, and love it greatly, but I am aware that I am not an artist. Creating a rug is therefore for me the moment when I am probably closer to the art world…”

In a world where nothing is what it seems, the Amini carpet is told in a story poised between metaphysics and fantasy.

The deep knowledge of wool, flax, silk, leather and other natural high quality materials used in the Amini production process requires a constant update: that is why the company has created Amini Studio, a special unit dedicated to the study and research of new proposals, made possible by the combination between processing techniques and colors exsperimentations, analyzing and working on pallets and matchings.

Amini is proud to be among the selected brands chosen for the furnishings of the renovated Sala Dorata and Sala Privata of the historic Casinò di Sanremo. Designed by the architect Marco Romanelli and inspired by Adolf Loos and by the elegance of the Viennese Secession, the project combines iconic elements referable to the great masters from the past, such Gio Ponti’s, with more contemporary and experimental ones like the design of Martino Gamper.

Carpets Taranto and Diamantina of Gio Ponti Collection were included in the interior project of architect Daniele Loscalzo Moscheri for the design of a duplex apartment in Moscow. Together with the Icons rugs, a selection of custom Whisper in neutral colors define the spaces and highlight the contemporary and warm design of the apartment.

Carpets Sole-Luna, Diamantina and Sorrento of Gio Ponti Collection were chosen for the latest project of interior design by Gérarde Faivre in collaboration with FGF; an apartment in Boulevard Saint-Germain, 7th Arrondissement, with a vintage and charming atmosphere.

The declination of custom made project expands to the nautical sector, through the collaboration with Cantieri Sanlorenzo and the supply of carpets able to enhance the excellence of the design that has characterized the company for more than fifty years.